Perlyna (The Pearl)

Branding, E-commerce, Packaging

This project is a rebranding of the Ukrainian jewelry brand Perlyna, reimagining the meaning and etymology behind its name.

The resulting visual identity balances a sense of heritage with a modern, refined aesthetic.

Perlyna logo on a pearl shell against coastal rocks
Perlyna monogram mark on textured background Perlyna wordmark with pearl shell illustration
Perlyna campaign photography: earring detail, coastline, model on the rocks Perlyna stationery: tags, business cards, box and envelope mockups Pearl in a shell next to a Perlyna paper bag mockup Perlyna packaging boxes with client card
Perlyna e-commerce site on a laptop Perlyna catalog page on a phone
Perlyna catalog and product page website screens Perlyna billboard advertisement